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Gastronomy, heritage sites and nature stars of Formentera's show at FITUR

foto-fitur-2019CiF president Jaume Ferrer, tourism councillor Alejandra Ferrer and chief of tourism promotions Carlos Bernús attended the opening event today of Madrid's International Tourism Trade Fair, or FITUR, which runs Wednesday to Sunday (January 23-27).

In a dedicated section within the Balearic Islands' stand at the fair, Formentera will share promotional material related to gastronomy, local heritage and natural spaces, making special mention of “all Formentera has to offer after the rush of the high season”.

New features
Councillor Ferrer will meet with representatives of niche media outlets tomorrow to present some of the pioneering features of Formentera's 2019 effort to attract visitors. Among them is a brand-new tourism website and Formentera 365, an app Ferrer said is aimed at “promoting the local businesses that open more winter months”.

Formentera will also talk to the journalists about a new book on homespun gastronomy called “Sabors de Formentera. Receptes tradicionals d'una illa singular” and trailblazing plans for guided tours on local heritage sites and birdwatching in 2019.

As ever, Formentera's representatives at the fair will talk about nature trails and unveil the 2019 calendar of cultural and sporting events, not to mention dedicate air time to the “Discover Formentera” campaigns of May and October. Another presentation on Friday January 25 will focus exclusively on activities for fans of fitness.

“It will all be tied in”, explained Ferrer, “to Formentera's eternal message for tourists about the importance of striking a balance between tourism and local environmental sustainability”.

Formentera woos Dutch travellers

foto-feria-holandaThe Formentera Council's tourism department reports that from Wednesday to Sunday (January 10-13), island representatives will be at the Vakantiebeurs travel expo in Utrecht, Netherlands.

Tourism councillor Alejandra Ferrer explained the island has a dedicated stand at the trade fair and a Dutch guide “to share the message of the wonders of our island, not just in summer, but during low-season months as well”. A presentation was given to representatives of more than forty specialised media outlets.

“Dutch tourism is immensely important for Formentera”, said Ferrer, “and together with their French counterparts, travellers from the Netherlands are increasingly picking the island as a destination”. She described the typical profile of Dutch travellers as loyal and respectful of the environment.

Ferrer pointed out the direct flights that run between Utrecht and Eivissa and that, with the hand-off on tourism authority already a done deal, Formentera was able to pay for its own stand at the expo.

Formentera encourages islanders: this Christmas, buy local

foto 2018 compra a casaTrade secretary Alejandra Ferrer met today with Pep Mayans and Lydia Álvarez, the chairman and managing director of the association of small and medium-sized businesses in the Pityusics (PIMEF), and Llorenç Córdoba from the local chamber of commerce, in presenting a special Christmas edition of an island-wide drive known as “Compra a Casa”.  

Ferrer counted 31 local businesses that have joined the campaign since its December 2016 launch, and the 1,717 Formentera shoppers with Compra a Casa loyalty cards, consumers' ticket to big discounts. The programme, Ferrer said, is about supporting independent businesses on the island and enlisting consumers and merchants both in enlivening Formentera streets.

Buying local pays off
Two measures have been introduced as part of the buy-local push. The first, “Al Nadal Compra a Casa” (Buy local this Christmas), rewards shoppers for buying at participating stores with €200, €100 and €50 Compra a Casa gift cards for the first-, second- and third-place winners.

With the second measure, “Anar al Mercat de Nadal té premi” (The Christmas Market pays off), shoppers get a ticket for every €15 spent at the Christmas Market, and five lucky ticket holders will be selected to win a €100 Compra a Casa gift card. The drawing will take place on Thursday, January 10, 2018.

Details
PIMEF director Lidia Álvarez explained that in 2018, card-holding shoppers spent €1,121,843 at participating Compra a Casa businesses. That added up to €21,689 in discounts.

Decorating storefronts for the holidays
The Formentera Council is teaming up with the chamber of commerce to organise the twelfth Concurs d'Aparadorisme Nadalenc (“Christmas Window Decoration Contest”). Businesses wishing to participate have until November 30 to sign up.

Winners will be announced December 4. The first prize includes €225, the second comes with €150 and the third-place winner will receive €75. The three winners will be sent home with a commemorative plaque as well.

Honours given as Formentera's Christmas window dressing competition turns twelve

foto 2018 aparadorisme nadal 3At noon today representatives of the Formentera Council and the local chamber of commerce handed out prizes for the twelfth Concurs d'Aparadorisme Nadalenc, or “Christmas Window Dressing Contest”. CiF trade councillor Alejandra Ferrer and chamber of commerce spokeswoman Lina Tur visited the winning establishments to deliver the honours.

This year's winning contestants were Sant Ferran's Casa Ortega, which scored a €225 first prize and an honorary plaque, Sant Francesc's Papereria Tur Ferrer (a stationary store) came away with the €150 second prize and plaque, and Parafarmàcia Gomà Roca in Sant Francesc was honoured with the €75 third prize and plaque.  

The contest is put on jointly by the administration and chamber of commerce as a way to promote a festive holiday spirit across local businesses. This year roughly fourteen shops took part.

Christmas on Formentera

foto-campanya-nadal-2018-2The Formentera Council has announced the activities programme for this year's holiday season, a full lineup with something for everyone from children and teens to families.  It all but promises a one of a kind holiday season studded in yuletide charm.

Things get rolling Friday November 30 with the kickoff of the 2018-2019 Christmas market. With vendors and stall tenders once again setting up next to Sant Francesc's plaça de la Constitució, the Mercat Nadalenc (or Mercat de Nadal) is equal parts Christmas-time hangout spot and gift-idea bonanza. Live music and activities specially tuned for youngsters are scheduled through January 7.

This year's Christmas activities programme budget was €35,000.

Activities for children
On Saturday December 29 and again January 18, 19 and 21 the island plays host to the twelfth Mostra d'Espectacles Infantils, an eclectic array of programming designed to spice up the Christmas holidays for Formentera's youngest. The programme begins with Tatanka, a family-friendly show in which Minúcia Teatre use the language of clowns to recount Suli and Monyaco's adventures in a world vastly different from the one they know. The all-ages production, an experience in American Indian culture and civilisation, begins at 6.00pm on Saturday December 29 in the cinema (Sala de Cultura).

The Mostra picks up again at 6.00pm on Friday January 18 with Xènia Fuertes's Engrunes musicals, a music-filled production for children ages zero to three at Sala de Cultura.

On Saturday January 19, the Zum-Zum company presents Formentera audiences with La gallina dels ous d'or. This tale of poverty, wealth and greed, in which the key lesson is that riches are but romantic tales, starts at Sala de Cultura at 6.00pm.

The final act—storytime at Biblioteca Marià Villangómez—happens Monday January 21. On Thursday December 13 the library will also be the scene of a workshop in which children four and up will cut out literary snippets and use them to make a Christmas tree.

On Friday December 14, the small plaza in Sant Ferran's carrer Guillem de Montgrí will welcome one event in particular—a performance of Christmas carols, or nadales—that has quite rapidly become a local sensation. This year's Cantada de Nadales features the pupils of el Pilar de la Mola, Mestre Lluís Andreu and Sant Ferran de ses Roques primary schools as well as the municipal band. Hot chocolate will follow, with options for those with gluten and lactose intolerances.

Then it's the return of another Christmas mainstay, Diverespai. From December 15 to 19 and mornings 9.30am to 1.30pm and afternoons from 4.00pm to 8.00pm, young ones can take part in an assortment of activities.

Youth centre
On Saturday December 3, youth from Formentera's drop-in centre, the Casal de Joves, is staging a batucada—an African-flavoured Brasilian drum session—and a demonstration of street dance at the Christmas market. The Casal is putting together a string of other activities this Christmas, where participants can craft their own Christmas decorations, enjoy hot cocoa, or take in a documentary.   

Performing arts and literature
Wednesday December 12 at Biblioteca Marià Villangómez, Maite Ferrer will host a discussion of Lluís Ferrer and Juan Escandell's book Història d'Eivissa i Formentera.

For theatre fiends, Baal will fuse dance and interactive tech in Travelling, is Thursday and Friday (December 13 and 14).

Evening of concerts
December 15 is unquestionably a heavy-hitter of the 2018 holiday programme, with performances in the Sant Ferran festival tent by Ramon Mirabet and Projecte Mut.

Ramon Mirabet, a native of Sant Feliu de Llobregat, will get the night started with a freshly energetic take on his normal shows. Expect some of the new songs to turn up on Mirabet's forthcoming third album.

Ibiza outfit Projecte Mut will shut the party down with a mix of material from recent release “La Vida Rima” and old crowd favourites. David Serra and Joan Barbé's collaboration finds the singer-songwriter and musician-producer pair exploring the depths of folk-rock as they pivot from original lyrics to texts penned by some of the finest poets of the Països Catalans.

Nativity and Father Christmas
December 15 at 4.00pm, the students of the Verge Miraculosa school will stage a Christmas nativity scene in the cinema (Sala de Cultura). Then, December 20, the children of the island have a visit from old Saint Nick to look forward to. Santa Claus will be at the Sant Ferran holiday tent from 5.30pm, the hot chocolate comes later.

Tradition
Of course, hometown culture and traditions are essential, too. In that spirit, the local gastronomy enthusiasts of Es Forn are inviting moonlighting chefs to a clinic on a local favourite—salsa de Nadal—in jardí de ses Eres at 11.00am.

Plus, for Wednesday December 26, a day recognised locally as Sant Esteve Day, the “Three Kings' association” is doing its part to revive another homespun tradition: the Mitjana Festa de Nadal, or “Half Christmas”. Caroling, traditional dance and a concert at the Christmas market.

Evening entertainment
The evening of December 29, the Kings will be in Sant Ferran to celebrate nine years as an association with an evening of dance, barbecue and good music at the festival tent erected for the holiday season. The entertainment programme will continue December 31 as well, Formentera's final send-off to 2018. The last night of the year (and technically one hour into January 1), Bruxa Express will ring in 2019 with a show marked by rollicking pop/rock covers.

The Three Wise Men pay Formentera kids a visit
As is tradition, Thursday January 5 at 4.30pm the Three Wise Men (“the Three Kings of the Orient” as they are more commonly known here) are expected at the harbour in la Savina. From there the entire cavalcade will set out on its tour of the island, preceded on each stop by Campi Qui Pugui's performance Rats! At 5.30pm the cavalcade is awaited at Sant Francesc's plaça de la Constitució, at 7.00pm in Sant Ferran, and at 8.00pm they will make the trek up to la Mola.

Group art show
From December 3 to January 7, a Christmas exhibition from a group of local artists will be on display, Monday through Saturday, 11.00am to 2.00pm and 5.00 to 7.00pm. Catch the show's contributing artists at the vernissage on Monday the 3rd at 8.00pm.

Award for best window display
As in years past, the chamber of commerce for Eivissa and Formentera is once again pairing with the Formentera Council to organise the 11th Annual Christmas Window-dressing Contest, push to promote festive Christmas decorations at local businesses.

From all of us at the Formentera Council, happy holidays, and as we say, “Molts anys i bons!!!”

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