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At Fitur, Formentera highlights protection of natural attractions and off-season offer

foto 2022 fitur BAt Fitur, Formentera highlights protection of natural attractions and off-season offer

Ana Juan, President of the Consell de Formentera; Alejandra Ferrer, Vice-President and Councillor of Tourism; and Carlos Bernús, Director of Tourism Promotions, are currently representing Formentera at the international tourism expo Fitur in Madrid.

President Juan described the island's promotional focal point as "nature-loving and family travellers respectful of the environment, traditions and culture". She also underscored high turnout at the fair, which presages "a turn-around in domestic tourism". "That's good news for the island", according to Juan.

Today Vice-President Ferrer spoke to the press about Formentera as a destination whose draws include "landscapes, well-preserved nature and a one-of-a-kind identity". In order to maintain these features, Ferrer affirmed that the people of Formentera have always been committed to the conservation.

Among municipal initiatives aimed at making local tourism and the island more sustainable, Ferrer spoke about "an impulse in the countryside since reactivation of the Farmer's Co-operative, the establishment of a ceiling on tourism, projects like formentera.eco, Save Posidonia Project and more". She pointed to next steps like guaranteeing safeguards of the marine environment and Formentera's coastline will require establishing a maritime carrying capacity".

Off-season programming

In addition to the island's natural appeals, Ferrer described cultural and sporting events that are organised on Formentera to attract visitors outside high season months. She drew particular attention to "the possibilities that natural and open spaces with few people offer for enjoying the island in a safer way".

Visitors to Formentera's section at the stand shared by the Balearic Islands can find promotional material on the options for family tourism, enjoying the island's environment, fine dining, heritage and off-season cultural and sporting events.  Also on the agenda of the island's representatives will be other promotional activities like meetings with niche travel magazines, web portals, tour operators and travel agents.

20 January 2021
Communications Office
Consell de Formentera

Javier Asensio wins buy local drawing

foto 20212nadal compra casaJavier Asensio has won the drawing for "Al Nadal Compra a Casa", the Consell de Formentera and Small- and Medium-Sized Businesses of Formentera (Petita i Mitjana Empresa de Formentera, Pimef) initiative to promote local commerce. Today Ana Juan, President of the Consell and Councillor of Commerce, and Lidia Ávarez, Pimef Manager, presented the lucky winner with a €500 gift card for use at participating Compra a Casa businesses. The programme's roster of member establishments currently stands at 36 – twice as many as five years ago. During the month-long campaign Asensio shopped at Natural, Mediterranea Pitiusa and Repsol filling station in Sant Ferran.

17 January 2021
Communications Office
Consell de Formentera

In Madrid, Formentera touts competitive edge of its outdoor spaces

Ana Juan, President of the Consell de Formentera; Alejandra Ferrer, Vice-President and Councillor of Tourism, and Carlos Bernús, Director of Tourism Marketing, will attend the international tourism expo Fitur, scheduled to take place Wednesday 19 January to Sunday 23 January in Madrid.

At a dedicated section in a stand shared with the rest of the Balearic Islands, Formentera will offer promotional material on "family tourism and ways to enjoy the local environment, gastronomy and heritage as well as cultural and sporting events designed to draw visitors in the low season", said Councillor Ferrer.

Marketing efforts include meetings with niche travel magazines, web portals, tour operators, travel agents and more. "Despite the public health situation and renewed uncertainty on account of COVID-19, currently there is a lot of interest in Formentera as a destination", said Ferrer, adding, "This year we will highlight Formentera's qualities as a safe and sustainable island, with abundant open spaces and few crowds so visitors can enjoy the island more safely". To that end, these competitive advantages will be shared with media representatives in a presentation at 11.00am on Thursday.
 
"Also on display at the expo will be formentera.eco for a more sustainable mobility, Save Posidonia Project, to safeguard posidonia and the coastline, and other local initiatives to tuned to guaranteeing unique experiences for travellers", Ferrer concluded.

14 January 2021
Communications Office
Consell de Formentera

For nature lovers, Formentera unveils a catalogue of the island's flora

cartell 2021 Flora de FormenteraThe Formentera Office of Tourism has published an informational brochure exploring the main characteristics of native plants. The island's representatives will use the catalogue at trade fairs to promote tourism with an environmental edge. Residents can access the brochure at www.formentera.es, at this link.

Alejandra Ferrer, Vice President and Councillor of Tourism, remarked that "the island's botanical heritage is one of our most compelling environmental treasures. Formentera's floral catalogue comprises upwards of six hundred plants and it is striking that in a relatively small area we find such a diversity of terrains ranging from cliffs, salt marshes and beaches with dunes to forested areas, fields with crops and more".

"This catalogue is about connecting islanders with their botanical heritage and at the same time pandering to a brand of tourist who cares about nature. It is about highlighting the fragility of the island's natural heritage and encouraging visitors and residents to discover it in a respectful way", said Councillor Ferrer. Photos and texts have been prepared by naturalist Jordi Serapio Riera. The catalogue is available in six languages: Catalan, Spanish, English, German, French, Italian, Spanish, Dutch and German.


16 December 2021
Communications Office
Consell de Formentera

Consell hires six jobless islanders as part of 2021 SOIB Reactiva

foto 2021 soib reactiva family foto

Today, Ana Juan, President and Councillor of Entrepreneurship, met with the six newly hired members of Consell de Formentera staff. Recruited through SOIB Reactiva, the individuals will be employed by the municipal administration for the next six months.

Among the previously unemployed recruits, two are under 30 years old and will work as administrative assistant and brigade operator. The other four new hires are over 30 and came from situations of long-term unemployment; two will work as information assistants, one as a brigade operator and one as a cleaner.

President Juan told the new recruits she hoped that "their work experience with the Consell is immensely worthwhile and that it eases their re-entry to the labour market".

Plans are in place for a second round of recruitment, which will include positions for three people. 2021 SOIB Reactiva is backed by the SOIB and co-financed by the European Social Fund (part of Operational Programmes for 2014-2020 Youth and Regional Employment) and with state funds through the Sectoral Conference on Employment and Labour Affairs.


10 December 2021
Communications Office
Consell de Formentera

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