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Areas Urbanism & territory, Tourism and Economic activities Handicraft, trade and markets

Formentera sets sights on off-season tourists

foto promo turisme 2019 1The Department of Tourism of the Consell de Formentera reports that the coming days will see the island's promotors hitting two travel expos in Switzerland and Netherlands, and a birdwatching festival in the Delta de l'Ebre.

Head of promotion Carlos Bernús is in the Swiss city of Montreux at the TTW Romandie (Travel Trade Workshop) today and tomorrow—“one of the biggest for tourism professionals in French-speaking Switzerland”, Bernús said.

“We'll be wooing off-season travellers with details of our island's impressive ecological values”, Bernús said. Formentera has its own stand at the event.

Utrecht, Netherlands
From 17 to 22 September, Formentera will also participate in the city of Utrecht's 50 Plus, an expo for the 50-and-older set, who, Bernús pointed out, “are O.K. with missing the high-season months...and want to take their time”. Bernús said the island's ideal profile had “mid- to high-range purchasing power, and is tuned in to the environment”.

Birdwatching tourism
Formentera will also court the national market at the Delta Birding Festival. The event runs from today until Friday, 20 September, at MónNatura Delta. The tourism chief described the group of islands in southern Delta de l'Ebre as “the perfect venue to trumpet Formentera's qualities as a birdwatchers' destination”.

Visit from Toronto
Formentera will also get a visit this week from representatives of Toronto-based press outlets specialising in cultural travel. The group will tour cultural and heritage sites like the Ca Na Costa megalithic monument and dig sites in es Cap de Barbaria.

18 September 2019
Department of Communication
Consell de Formentera

It's the return of the island's post-season showcase: Formentera in October

foto formenOctubre 2Earlier today the Consell de Formentera Office of Tourism unveiled the latest edition of Descobreix Formentera a l'Octubre. President and tourism councillor Alejandra Ferrer described the “Discover Formentera in October” campaign of perks and special deals boosting off-season tourism as “a way to attract visitors before and after the traditional summer season; to give them a look at the island's more authentic, tranquil side”.

Campaigners insist October is prime visiting time, and point to deep savings on ferries, car hire and accommodations. Not to mention, in Ferrer's words, “a local agenda that's bursting at the seams with leisure, culture and sport”.

“We're chipping away at the typical idea of the traditional summer season”, says Ferrer, “so we promote and coordinate different activities, and Formentera businesses propose special offers, events and bonuses”. The president described it as “a winning formula of collaboration between the public and private sectors”.

How it works

Tourists who book lodging at participating businesses benefit from reductions on ferry trips, rental cars, active-tourism promotors, and can enjoy a beefed-up calendar of events to choose from. A list of the establishments involved in the campaign can be found at the Consell de Formentera tourism website:

Gastronomic Weekends

As part of Caps de setmana gastronòmics, the first and second weekends of October, various restaurants will offer sample menus of typical island cuisine for a lean 20 euros . Menu selections can be found here.

Sport and culture

October wouldn't be the same on Formentera without its procession of culture- and fitness-fuelled events. The first on the list is a triathlon—el Triatló “Illa de Formentera”—in es Pujols. Scheduled this year for Saturday 5, the function typically draws some 300 participants, not counting accompanying family and friends.

Two decades after Unesco decided to class the posidonia meadow as a World Heritage site, Formentera welcomes Fòrum Save Posidonia from Thursday 10 to Saturday 12. The biannual forum's premise is two-pronged. First, it brings together experts from Spain and farther afield behind the cause of shaping strategies for safeguarding an underwater species whose existence is essential to Formentera and the Mediterranean at large. Second, participants will gauge the success of efforts that have taken place over the two years since the last forum.

Friday 11 to Sunday 13, Formentera Zen gives travellers hoping to see another side of Formentera the perfect excuse to visit. Participants will get a calendar of activities that's packed with yoga and pilates, along with workshops on an array of topics like heart-healthy diets, mindfulness and aromatherapy. An extra special part of this year's programme is Veronica Blume, who will offer a master class on yoga that is open to all.

La Mola's yearly festivities—les festes del Pilar—comprise the now-familiar uphill trek known as la Pujada (Saturday 12), Festival Son Estrella Galicia (Friday 11–Saturday 12), the mountain bike “ride round the island” (BTT Volta Cicloturista; Friday 25–Sunday 27) and the maiden run of a marine photography event known as “Cazafotosub d'Apnea”. Also filling out the month is the third Collective Signatures, a three-day gathering of international artists (Wednesday 16–Friday 18). Complete event information can be found at the tourism website of the Consell de Formentera: formentera.es/en.

13 September 2019
Department of Communication
Consell de Formentera

Local fare from all 4 islands at farmers' market

foto-presentacio---farmers pre1Meeting with Farmers, a group of eleven other cooperatives that are based in the Balearics, the chairman of Formentera's agrarian cooperative unveiled a stand dedicated to selling products from the region at the local farmers' market (Mercat Pagès).

Carlos Marí, who directs the local Cooperativa del Camp, pointed out that products made on all four Balearic Islands will be available for purchase at the stand, “not to mention Formentera products like wines, gin, peix sec and olive oil”. The selection can also be found at points of sale across the Balearics, and on in Madrid.

Tolo Mercadel, who heads Farmers' sales and expansion arm, traced the birthplace of the two-year-old initiative to Menorca, and said that with Formentera included, all four islands are contributing products. Mercadel indicated Farmers' plans to push forward with their business model, which he stressed was about putting quality first. “We're hoping to get the buy-in of shoppers who back our moral cause”, he added.

The event was also attended by Cooperativa del Camp chairman Jaume Escandell and two Consell de Formentera officials, commerce councillor Ana Juan and primary sector councillor Josep Marí, who said they support the initiative. Marí said the project "is about showcasing locally-made products" and would be "an important addition to the fresh fruit that's already sold at the mercat". The Mercat Pagès opens Monday to Saturday from 9.30am to 2.00pm until October.

30 July 2019
Communication department
Consell de Formentera

Educating islanders about itinerant vending

foto-rp-comerc--v2-5-Commerce councillor Ana Juan and Pep Mayans, the chair of Eivissa and Formentera's small and medium-sized business association (PIMEF), were joined today by CiF Commerce department specialist Amalia Mora and PIMEF rep Lidia Álvarez for the unveiling of a joint push to stop unauthorised peddlers from hawking products on Formentera.

Councillor Juan held up an accompanying brochure designed “to build awareness around the risks of making off-the-books purchases”. Often the perils are health-related, and stem from the fact that “products aren't submitted to any sort of screening”. The councillor pledged the Consell de Formentera would always defend small businesses—“those who are hardest hit by unfair competition”.

Pep Mayans described the initiative as “tackling the problem through education”. PIMEF has also saluted efforts by law enforcement to combat such sales.

5,000 brochures

Printed in Catalan, Castilian Spanish, English and Italian and currently being distributed around one hundred local stores, lodgings and beaches, the tracts highlight the benefits of buying local and the drawbacks of buying from unlicensed sellers.

According to Amalia Mora, recent weeks have seen the Formentera local police report 97 cases on island beaches—most involved fruit, and a smaller portion involved clothing, accessories and costume jewellery.

22 July 2019
Communication department
Consell de Formentera

'Simply Formentera'—audiences come away dazzled from yesterday's runway show

foto passarella 2The twelfth Passarel·la de Moda—a fashion catwalk event under the tagline “Simply Formentera—got rolling last night (Tuesday) at 10.00pm in Sant Francesc's plaça de la Constitució. The evening is aimed at promoting the work of local textile merchants and designers.

This year's show saw the collaboration of Te doy la Luna, Macrame&Andrés Rodriguez, Molly Mallone, Janne bikinis, Tito Solari&FK, Ur Joies, Ishvara, Elena Hurtado&Lorenzo Pepe (Obi), Equilibre, Kavra de Formentera, Hippie Shop Formentera, Flavio Cocho, Vesti l'Arte, Eva Cardona and Majoral.

Eleven clothing and accessories designers and five jewellers had their creations on the runway. Presenting duties were handled by former IB3 Eivissa reporter Maria Moya, who currently is part of the crew on La Sexta's programme “Arusitys”.

As ever, modelling talent was supplied by Deva Models d'Eivissa, who brought to life the locally-designed fashion before a teeming crowd of islanders and tourists.

6 July 2019
Office of Communication
Formentera Council

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