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Tourism barometre points to high tourist satisfaction, encourages strategic focus on price-quality ratio

foto-reunio---sectorial2Representatives of Formentera’s tourism sector and regular islanders met today in the Formentera Sala de Plens for a once yearly gathering where attendees found out the latest tourism figures and discussed the overall lines of Formentera’s strategy on tourism in the year ahead.

President Alejandra Ferrer presided over the opening and closing parts of the gathering. Local chief of tourism promotion Carlos Bernús reviewed the 2019 data as well as marketing efforts over the course of the year.

Ferrer and Bernús also gave an overview of conclusions from tourist satisfaction surveys administered by the Formentera government. “On the bright side, 96.2% of Formentera’s visitors said they came away satisfied, and 47.3% said they’d likely visit us again. And daily, per-tourist spending is up to €133”, pointed out Ferrer.

She identified stagnant levels of tourist satisfaction as an area in need of improvement, calling for renewed efforts to give visitors “a good value for their money, not just in services, but in facilities, as well”. Ferrer underscored the importance of highlighting the points —“local products, gastronomy, culture, leisure”— that set Formentera apart from other destinations. For tourists, Formentera’s main draws remain its beaches, nature and tranquility.

Launch of data observatory
During the day, personnel of the island’s new data observatory were introduced as well. The new department will be responsible for analysing data and administering surveys to tourists and residents to support drawing strategic lines, improving everyday life for islanders and boosting tourist satisfaction. The president asserted that “this time next year we’ll have increasingly specific data to help us deal with our weaknesses as a destination and as an island”.


22 November 2019
Department of Communication
Consell de Formentera

Consell launches fresh sweep of web listings for holiday rentals

foto consell premsaThe tourism office and inspection service of the Consell de Formentera report that from 1 December the administration will begin trawling online listings of vacation rentals to check if they note an ET number (for estada turística, i.e. "tourist stay"), or failing that, the code verifying inclusion on the Responsible Declaration of New Activity (Driat).

Legislation passed 19 July 2012 requires that owners of accommodations rented to holidaymakers "incorporate or post an ET number in rental portals" (article 19.n), or, pursuant to article 23.7 of the same legislation, make permanently public their Driat registration number.

Created as part of Formentera's strategy on tourism-related inspections, the push aims for legislative compliance among businesses and tourists, as well as protection of islanders' right to housing, and certifying the exclusively residential use of dwellings not authorised for rental activity.   

The legislation establishes failure to list an ET or Driat number as a minor offence punishable by fines of up to €4,000. Not obtaining the proper permit for rental activity constitutes a major offence, and the infraction carries fines of €20,000 to €40,000.

13 November 2019
Department of Communication
Consell de Formentera

Call goes out for participants as Christmas shop window contest turns thirteen

The Consell de Formentera and the Chamber of Commerce of Eivissa-Formentera are teaming up to present the thirteenth Concurs d’Aparadorisme Nadalenc ("Christmas Shop Window Contest") in an effort to get out the Christmas spirit at local businesses this holiday season.

Participants can register from today, 11 November, to 20 November at 1.30pm. The contest is open to Formentera businesses that continue to operate during the Christmas holidays. Original homemade displays are preferred.

Decorations will be reviewed Thursday 28 November and winners will be announced Monday 2 December. First prize comes with a €225 and an honourary plaque, second prize €150 and a plaque, and third prize €75 and plaque.

Signups are being held at the Chamber of Commerce and the Citizen's Information Office (OAC).

The winners in 2018 were Casa Ortega, Llibreria Tur and Parafarmacia Nuria Gomà Roca.

11 November 2019
Department of Communication
Consell de Formentera

Formentera takes pitch to “Emotions Travel Community”

foto-promocio---sevilla1From today to Wednesday 13 November, the office of tourism of the Consell de Formentera will take part in the city of Sevilla’s “Emotions Travel Community” expo. The industry gathering is geared towards tour operators, small-scale travel agencies and other firms whose clientele, as promotions chief Carlos Bernús pointed out from the event, “have substantial purchasing power”.

2019 marks the first year Formentera will participate in this particular trade show, which distinguishes itself from other, more middle-of-the-road equivalents. “The ETC is known for more intimately-scaled encounters”, said Bernús, pointing out that a swell of niche US companies at the event might mean a fingerhold in one of Formentera’s sought-after emerging markets. Others held out by Bernús include India, Switzerland, Brazil and Asia. People in these places don’t know about Formentera yet, Bernús conceded, “but for vast numbers of high-earning travellers in search of new destinations, Formentera could be just the ticket”.


11 November 2019
Department of Communication
Consell de Formentera

Sustainability and eco-ethics underpin Formentera’s pitch to tourists at World Travel Market

wtm-2019--2-vp1When London’s World Travel Market tourism expo opened its doors today, Consell de Formentera president and tourism chief Alejandra Ferrer was once again on hand to represent the island with director of tourism Carles Bernús. Formentera will share a stand at this year’s event with the other Balearic Islands, while sustainability and environmental and cultural values will occupy a central place among the island’s talking points.

For Balearic Islands Day tomorrow, the local delegation will unveil a programme built round the archipelago’s status as a top-tier destination, with President Ferrer ready to spotlight the island’s cache of treasures (natural settings, cultural commodities and heritage sites) together with infrastructure for sport and local gastronomy. The representatives will highlight local sustainability strategies like this summer’s trial run of a scheme to cap the total number of vehicles allowed on the island, and measures to safeguard posidonia seagrass.

As President Ferrer pointed out: “British travellers are booking trips differently now, building their own holiday packages online. And that’s an opportunity—we can be angling for better occupancy rates and more market share through direct sales”.

Looking ahead to the 2020 season, the local reps will be using WTM to reach out to travel agents and PR firms from England, Netherlands and USA. They will also get meetings on the books with online portals and airlines.

In the ether at this year’s WTM is the implosion of Thomas Cook tour operators and uncertainty surrounding Brexit. “British travellers constitute a slim 5% of our total visitors, but make up a considerable part of our off-season numbers”, Ferrer said. “Formentera is coordinating its strategy with the other island councils and the regional government”, she continued, saying the idea was to “roll with recent punches and get our numbers back on track, either by identifying new markets or reaching out to new tour operators and, ultimately, trying new promotional strategies”.


4 November 2019
Department of Communication
Consell de Formentera

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