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Formentera unveils array of incentives for islanders who support small businesses in winter

img 1822-1-Consell de Formentera commerce chief Ana Juan was joined today by Josep Mayans and Lydia Álvarez, the president and director of the island’s small- and medium-sized business association, Pimef, along with Caterina Tur from the Eivissa-Formentera chamber of commerce, in rolling out a run of commercial drives to encourage local shoppers to patronise small businesses in the months ahead.

This Friday, 29 November, Formentera and Pimef present ‘Black Friday on Formentera’, as part of the Compra a Casa customer loyalty programme. All day Friday, purchases of €15 or more at participating shops will be automatically entered to win a €50 gift card. The winner will be announced Tuesday, 3 December, and prizes can be picked up at the Pimef offices.

This Christmas, shop local
As the winter holidays draw nearer, Formentera has begun activating 'Al Nadal compra a casa', the latest in a yearly line of initiatives to reward islanders for shopping this Christmas season. Three local shoppers will be rewarded with €50, €100 and €200 Compra a Casa gift cards.

In the words of consellera Juan: “Compra a Casa is Formentera’s way of encouraging islanders to support small business, help inject life into our streets during Christmas time, and see to it residents can enjoy holiday season worthy of its name without leaving the island”.

Pimef chief Josep Mayans highlighted Compra a Casa’s 29-strong roster of participating businesses, and running tally of 2,322 customer loyalty cards since the programme débuted in 2016. Mayans also pointed out the growing heft of islanders’ total purchases, which went from €1.3 million in 2018 to €1.8M in 2019. Compra a Casa is offering more discounts, too, with this year’s running total of €35,967 dwarfing the total of €24,451 handed out last season.

Christmas Shop Window Decoration Contest
To stir the holiday spirit at shops across the island, the Chamber of Commerce and Consell de Formentera are teaming up to host the thirteenth Christmas Shop Window Decoration Contest (Concurs d’Aparadorisme Nadalenc). Registration ends today and 12 businesses have signed up so far. Winners are announced 2 December, with €75 and a commemorative plaque going to the third-place contestant, €150 and a plaque for the runner-up, and €225 and a plaque for the number-one contender.

Fresh winter push
Formentera’s commerce chief pointed out that the Consell and Pimef’s wintertime campaign would extend after the holidays to continue promoting local businesses through the winter months. In January, February and March, every purchase made in participating Compra a Casa businesses during the final week of the month will automatically be entered to win a €50 gift card.

Purchases must be €15 or more. January’s winner will be announced during the first week of February; February’s winner the first week in March; and March’s the first week in April.

25 November 2019
Department of Communication
Consell de Formentera

Tourism barometre points to high tourist satisfaction, encourages strategic focus on price-quality ratio

foto-reunio---sectorial2Representatives of Formentera’s tourism sector and regular islanders met today in the Formentera Sala de Plens for a once yearly gathering where attendees found out the latest tourism figures and discussed the overall lines of Formentera’s strategy on tourism in the year ahead.

President Alejandra Ferrer presided over the opening and closing parts of the gathering. Local chief of tourism promotion Carlos Bernús reviewed the 2019 data as well as marketing efforts over the course of the year.

Ferrer and Bernús also gave an overview of conclusions from tourist satisfaction surveys administered by the Formentera government. “On the bright side, 96.2% of Formentera’s visitors said they came away satisfied, and 47.3% said they’d likely visit us again. And daily, per-tourist spending is up to €133”, pointed out Ferrer.

She identified stagnant levels of tourist satisfaction as an area in need of improvement, calling for renewed efforts to give visitors “a good value for their money, not just in services, but in facilities, as well”. Ferrer underscored the importance of highlighting the points —“local products, gastronomy, culture, leisure”— that set Formentera apart from other destinations. For tourists, Formentera’s main draws remain its beaches, nature and tranquility.

Launch of data observatory
During the day, personnel of the island’s new data observatory were introduced as well. The new department will be responsible for analysing data and administering surveys to tourists and residents to support drawing strategic lines, improving everyday life for islanders and boosting tourist satisfaction. The president asserted that “this time next year we’ll have increasingly specific data to help us deal with our weaknesses as a destination and as an island”.


22 November 2019
Department of Communication
Consell de Formentera

Consell d’Entitats starts new term

foto 2019 consell entitats 2Yesterday evening Formentera’s coalition of local associations —the Consell d’Entitats, or CDE— held a constituent assembly setting in motion the 2019-2023 legislative term. Consell de Formentera president Alejandra Ferrer highlighted “the entire governing team’s intention to boost civic participation”, insisting their scope extends to include “more than just local associations, but islanders of all stripes, and particularly young people”.

President Ferrer delegated CDE chairing functions to Vanessa Parellada, who heads Formentera’s office for citizen participation. The head of the local chapter of Asociación Española contra el Cáncer, Pepita Gabaldar, was appointed the CDE’s vice chair.

Crowdsourcing proposals
Consellera Parellada gave updates on the progress of sponsored projects under the CDE’s “participatory spending” initiative launched in 2016. Looking ahead to 2020, Parellada said €325,000 had already been set aside for projects in the initiative, and from Friday 22 November through the end of January, the CDE is accepting proposals from local associations. “Submissions are reviewed and a preliminary selection of feasible projects made in February”, explained Parellada, who said the next step would involve “proposals being presented to the CDE, whose member groups will in turn decide which initiatives will get funding in 2020”.

New communication channels
Meeting attendees also heard proposals about new ways to communicate with islanders. “Emails aren’t going anywhere”, said Parellada, but to make sure information gets to the CDE’s member groups quickly, additional channels of communication, like group text messaging, will be used — a change that was agreed by the whole CDE.
 
Member groups also reviewed the proposed formation of the CDE’s “Sectoral Sections” (Seccions Sectorials) for the 2019-2023 term. The sections were appended to include two new categories which the consellera called “hugely significant on account of their transversality”: mobility and equality. Representatives of the island’s audiovisual operations entity were named at the gathering as well. The CDE is the highest level, and only, body existing to promote coordination between the different associations of Formentera.


22 November 2019
Department of Communication
Consell de Formentera

 

Meeting with territory section

img 1777-1-Formentera's chief of mobility and territory, Rafael González, met today at local government offices with Maria Magdalena Pons, head of the territory and landscapes section of the Balearic government. At Pons' first official visit to the island, González and Pons spoke about each administration's priorities for the coming legislative term. "We want to coordinate our efforts so that Formentera and Palma share the same goals of territorial preservation", said González, "not to mention improving public services and working towards ever shorter response times".

21 November 2019
Department of Communication
Consell de Formentera

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