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Areas Urbanism & territory, Tourism and Economic activities Tourism planning and Economic activities Formentera launches campaigns to boost Christmas sales

Formentera launches campaigns to boost Christmas sales

foto 2022xi compra a casaToday Ana Juan, president and councillor of commerce of the Consell de Formentera, together with Lidia Álvarez, manager of Small- and Medium-sized Businesses of Formentera (Petita i Mitjana Empresa de Formentera, Pimef), and Lina Bustos, of the Eivissa-Formentera Chamber of Commerce (CCEF), presented Black Friday, a holiday buy-local push and a campaign to encourage festive shop window displays – three retail campaigns for Christmas.

President Juan said the aim of the campaigns is to encourage islanders to buy locally during the holidays, and underscored "the importance of strengthening a key sector in our productive fabric". She added that the administration was working with the sector on its recently launched plan to fortify local business "by improving service and boosting competitivity".

On Friday 25 November, the Consell and Pimef will promote "Black Friday on Formentera" as part of "Compra a Casa", a loyalty programme designed to boost sales in local establishments. All day long, participating shoppers who spend €15 or more at member businesses will be entered into a drawing for a €50 gift card. The winner will be announced on 29 November and can pick up their prize at the Pimef offices.

"A Nadal, compra a casa"
Also starting in the days ahead is "This Christmas, Buy Local" (A Nadal, compra a casa), which rewards islanders for shopping at participating stores between 1 December and 6 January. This year a €500 Compra a Casa gift card will be raffled among all participating shoppers who spend €20 or more.

cartell 2022xi black friday

Lidia Álvarez pointed out that, to date, 35 establishments have joined Compra a Casa, 3,118 loyalty cards have been delivered to participating shoppers and eligible purchases top €1,419,500. Álvarez underlined the card's popularity among Formentera merchants and shoppers.

Christmas Shop Display Contest
The CCEF and Consell de Formentera have also unveiled the 16th Christmas Shop Window Display Contest, designed to foster a festive Christmas atmosphere among local businesses. The registration period began on 21 November and ends on 12 December. Lina Bustos encouraged the island's businesses to take part in the contest, which last year had 15 participants. This year cash prizes will be increased to €200. The four award categories include Christmas décor, retail installation, originality and eco-creativity. Four winners will be announced 14 December and receive €200 each and a plaque of recognition.

cartell 2022xi aparadorisme

For more information and to sign up, please contact the CCEF at 971 32 20 71 and the Citizen Information Office (Oficina d'Atenció a la Ciutadania, OAC).

23 November 2022
Communications Office
Consell de Formentera



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