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Formentera seeks to continue building loyalty among Spanish travellers at Fitur while stressing importance of preserving island

foto 2023i fitur BThe Office of Tourism of the Consell de Formentera is pleased to report that from 18 to 22 January, the Fitur International Tourism Fair will take place at Ifema fairgrounds in Madrid. There, at the Balearic Islands' new, posidonia-inspired stand, visitors will find a dedicated space for promotional material on Formentera and a special focus on all the activities and possibilities the island offers its low-season visitors.

Ana Juan, president of the Consell de Formentera, will attend the fair with Alejandra Ferrer, vice president and tourism councillor, and Carlos Bernús, chief of marketing. Bernús will take advantage of the opportunity to sit down with representatives of niche press outlets, tour operators and travel agents.

"Fitur is one of the main national expos, and in the last three years the domestic market has become a priority on our island", said Vice President Ferrer. "As usual, we will tout the island's sustainability in terms of the environment and tourism, but we will also be talking about social, economic and cultural sustainability and circularity. We will encourage visitors to come enjoy what makes our island unique while helping us to continue preserving it", she said.

Domestic market
In pre-pandemic 2019, domestic travellers made up 29% of Formentera's visitors, second only to visitors from Italy (37.2%). In 2021 and 2022, domestic travel spiked, accounting for 50.68% and 75.56%, respectively, of Formentera's total, growth that was driven by the pandemic. Last year, Spanish tourists continued to outnumber their Italian counterparts, representing 39.28% and 28.01%, respectively, of the island's visitors.

By autonomous region, the island's domestic visitors came from Catalunya (33.47%), València (17%), Madrid (16%), Illes Balears (11%) and Andalucía (8%). Domestic visitors are characteristically familiar with Formentera thanks to family or friends, and make their bookings more than three months in advance. According to the Formentera Data Observatory tourist barometer, beaches, scenery and contact with nature are the three aspects that these visitors cite most often among their reasons for coming, and the three aspects they rank the highest.

From 11.00am, Thursday 19 January, at a presentation of the Balearic Islands involving niche media outlets and the general public, Vice President Ferrer will point up the new features that Formentera's visitors can expect to find. Later, at 1.00pm, President Juan will participate in the presentation "Blue and Circular Islands" (Islas Azules y circulares). Open days on Saturday and Sunday (21 and 22 January) will give the public a chance to get to know the various destinations directly.

16 January 2023
Communications Office
Consell de Formentera

Formentera kicks off January programme of marketing actions

foto 2023i vakantiebeursThe Office of Tourism of the Consell de Formentera is pleased to report that with the arrival of January comes the start of various activities geared toward professionals and the direct public to attract pre- and post-season visitors in 2023.

From 10 to 19 January, a sales mission will be carried out in the cities of Los Angeles, San Diego and La Joya on the West Coast of the United States. A spokesperson for Formentera will meet with individuals from roughly 30 travel agencies to show the American public the activities and experiences in fine dining, culture, heritage, sports available on the island.

From 12 to 15 January, the Consell de Formentera will take part in Vakantiebeurs, a travel expo in Utrecht (Netherlands). The island will feature prominently at the Tourespaña stand, where a representative will illuminate Formentera's low-season appeal.

Next week, Formentera will also be at the Fitur International Tourism Fair (Madrid). There, according to Alejandra Ferrer, vice president and tourism councillor, "Spanish travellers can learn about Formentera's credentials as a destination that is environmentally, socially, economically and culturally sustainable."

From 20 to 23 January, local representatives will attend an international tourism fair in Nantes to raise the island's profile in areas of France with good air connections to Eivissa. From 20 to 22 January, Formentera will seek to attract Nordic travellers at the Matka fair in Helsinki, where the island's spokespeople will be at the Tourespaña stand.

Finally, from 23 to 25 January, representatives of four local restaurants will be present at the Madrid Fusión 2023 fair.

13 January 2023
Communications Office
Consell de Formentera

'Compra a Casa' delivers Christmas prize

foto 2023 compra a casaToday the Consell de Formentera and Pimef delivered the gift card that was raffled as part of "At Christmas, Buy Local" (Al Nadal, Compra a Casa). Ana Juan, president and commerce councillor of the Consell, presented the lucky winner, Gemma Pradas Ferrer, with a €500 gift card in the presence of Lidia Alvarez, Pimef manager.

Gemma Pradas has had the "Compra a Casa" card since 2018 and made her winning purchase at Muebles Carlos. She said that the prize money will come in handy for purchases she would like to make for her new home.

During the past year, "Compra a Casa" cards were used to make purchases of roughly €1.5 million in local stores. There are currently 3,118 card-holding islanders and 36 member businesses.

12 January 2023
Communications Office
Consell de Formentera

Formentera defends night sky and right to starlight

foto 2022xii cel estelThe Office of Tourism of the Consell de Formentera reports that Formentera's support of the "Declaration on the Defence of the Night Sky and the Right to Starlight" has received the backing of the island's plenary assembly. By signing, Formentera pledges to work towards DDNSRS objectives.

According to Alejandra Ferrer, vice president and councillor of tourism, "Low levels of light pollution and unmatched landscapes and nature mean Formentera is the perfect place to discover and enjoy the night sky. Working towards certification as a 'Starlight' destination is a way to draw astronomy experts and amateurs and safeguard our nocturnal environment, land and landscapes – something residents can enjoy, too".

UNESCO and other international organisations are party to the DDNSRS, and backing it is crucial to obtaining "Starlight" certification. Among other commitments, Formentera pledges to support the right to an unpolluted night sky and enjoyment of the firmament, plus protections for a night sky at imminent risk. The DDNSRS urges administrations to join in tackling a challenge that requires not only cultural, technological and scientific innovation, but ongoing rediscovery of the night sky as a living part of our heritage and everyday culture.

According to the DDNSRN, awareness and education are key, and controls on light pollution are crucial to nature conservation policies. Landscape policies must also serve to defend the universal right to enjoy the sky.

Tourism can also be a powerful instrument to shape a new alliance to support quality night skies. Responsible tourism can and must integrate the night skyscape as a resource to be safeguarded and promoted at every destination.

22 December 2022
Communications Office
Consell de Formentera

Formentera wins 'Viajar' magazine's award for best sustainable coastal destination

foto 2022xii premi sostenibilitatThe Office of Tourism of the Consell de Formentera is pleased to announce that "Viajar", a magazine of the editorial group Prensa Ibérica, has presented Formentera with its award for the best sustainable coastal destination. Carlos Bernús, head of marketing, accepted the award at a gala held today at Hotel Rosewood Villa Magna in Madrid.

Bernús offered thanks for the distinction and noted that "for years Formentera has championed sustainability as key to maintaining the natural and emotional equilibrium that captivates our island's residents and visitors". He cast the commitment as environmental, economic and social, and said it aims to safeguard the island's culture and heritage, citing longstanding projects like formentera.eco, Save Posidonia Project and campaigns to promote the pre- and post-season and preserve the local coastline.

For "Viajar", the awards underscore the magazine's commitment to sustainability and responsibility, in sync with strategies of sustainable tourism and aligned with the 2030 Agenda of the Ministry of Industry, Trade and Tourism. "Viajar" awards Responsible and Sustainable Tourism Awards to initiatives which destinations, companies and public and private institutions spearhead in Spain. The awards embody a belief in celebrating, promoting and disseminating a new way of travelling, borne of individual and collective responsibility and in the spirit of increasingly sustainable tourism.

Thirteen awards are given in three categories. Formentera won 'Best Sustainable Coastal Destination'. Other honourees included Cáceres (Best Sustainable Urban Destination), Mar de Olivos, Jaén (Best Sustainable Inland Destination), Morocco (Best Emerging Sustainable Destination), Hotel Ilunion Alcora, Seville (Best Sustainable City Accommodation), Parador de Cangas de Onís, Asturias (Best Sustainable Inland Accommodation), Gran Melià Palacio de Isora, Tenerife (Best Sustainable Coastal Accommodation), Los Caminos de Santiago (Best National Sustainable Destination), Costa Rica (Best International Sustainable Destination) and El Hierro, Canary Islands ("Viajar" Readers' Choice Award), among others.

15 December 2022
Communications Office
Consell de Formentera

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